Search Terms Now Appearing In Keyword Tab

Man I hope Google keeps this feature around. There is now a sub tab under the keyword tab that includes both search terms and Negative keywords. This majorly streamlines the process of going through a search terms report and adding keywords and negative keywords.

Some of us may remember there used to be an option to do this from the Search Query report section. But at some point this convenient feature was taken from us.

But now it’s back and way more conveniently placed. Take a look at the image below. You can now select a keyword and either add it or exclude it

 

Once you select a keyword to add you are given some options. You can choose whether to add the keyword to the ad group, campaign or even to a negative keyword list you've already created in the shared library.  

You even have the option to change the keyword text or match type. In the screenshot below, I may just decide to edit that to just say cheap to avoid showing up for similar keywords in the future. 

 

This feature has not been rolled out to all advertisers yet, but I really hope to see this awesome capability in all accounts soon.